Staging for Sale: How Painting Your Apartment Can Make a Big Impression

If you are considering selling your apartment, painting before putting it on the market for sale is a common staging strategy, as it is relatively inexpensive compared to other renovations, and can help improve the appearance and appeal of the property. Here are a few reasons why:

You can create a “blank canvas”

By using neutral colors such as white, beige, or light gray, you can create a clean and modern look that appeals to a wider range of potential buyers. Neutral colors can also help make a space feel brighter, larger, and more welcoming.

Repainting cleans up the whole joint

A fresh coat of paint can make a big difference in the overall look and feel of a space. It can help cover up any scuffs, scratches, or other imperfections on the walls, giving the apartment a more polished and well-maintained appearance.

Create a better first impression

The first impression that potential buyers have of a property is crucial, and a freshly painted apartment can help create a positive and welcoming first impression. This can be especially important if the building or apartment complex is older and may not have as much curb appeal as a newer building.

You can create personalized spaces*

By painting each room a different color, you can create a sense of individuality and character within each space, making it easier for potential buyers to envision themselves living there.


*But wait – use neutral colors, but personalize the space with different colors??? How does that work?

Using neutral colors for the entire apartment (as recommended in our first reason) might not allow for personalized spaces (as recommended in our final reason). This might create a dilemma for you as you are preparing your apartment for sale.

It is possible to strike a balance between the two. For example, you could use neutral colors for the main living areas, such as the living room and kitchen, while using more distinctive colors for the bedrooms. This can give potential buyers a sense of how they could personalize the space while still maintaining a neutral and appealing overall look.

Alternatively, you could use neutral colors throughout the entire apartment, but add pops of color through accents, such as throw pillows, artwork, or curtains. This can also help create a more personalized and welcoming atmosphere without overwhelming potential buyers with too much color.

Paint Works is here to help

The team at Paint Works NY is here to help with your apartment staging painting. We are expedient, courteous, and leave no trace – so you can schedule viewings ASAP. If you are a realtor, professional stager, or interior designer, we can work with you or your team on multiple properties as you need. Contact Paint Works NY today to schedule a consultation!